When you’re launching a new project, there comes a point when you begin to realize that things are bigger than you ever expected them to be. It’s real easy to say “we just need to clean up that code, get a web site and a web server, and we’re good!” But then you realize that some code can’t be easily sanitized, that it’s hard to find web designers who will come into a project already nearing its deadline, that finding a web server and getting it co-located isn’t a trivial matter.

And then there are the tasks that seemed blatantly trivial but weren’t. Like finding logo and icon designers. Oh, and we need fax in something to set up the web store. That means we need a fax machine after all, doesn’t it? And who knew it would be so hard to find a lawyer in Austin, Texas, who does software license agreements?

And then we realized we wanted a blog post or two each at launch time, and bios, and all the collateral iconography that goes on a product page, and screenshots, and… and… here we are.