So we have this über-secret project we’re working on, right? Something big and crazy and world-changing and all that stuff. I could go on but, well, no, I can’t. We have a date set in the semi-distant future for that and it’ll come. But one night while I’m working on that, or something else, I forget, I’m doing something in the dirty internals of the system and notice that I can see when programs are started and stopped and so forth. I kind of knew I could get that, but seeing it there in front of me made it so tempting.

So I started a new project and dumped some example code in there and toyed with it a little bit and by the end of the night I had the first version of what was to become Switchblade done. That’s kind of cool. However, there’s another 80/20 rule out there:20% of the features take 80% of the time. Which is to say, while it was working well, it needed to be ironed out, tweaked, prodded, tested, and so forth.

I passed it around, got some feedback, and did that magic and then it dawned on us that this was really kind of cool and that we might be able to get going a little faster than we expected to. Not like a making-billions kind of getting started but a simple little “Hello there, we make apps” kind of getting started.

So we did all the work of getting the background processes for the business started up quickly (website, ESER, hosting, etc.) and a month later here we are with the one item on the store and a sparse website.

Hello there.

I’ll talk more about who we are and why we’re here later, but suffice it to say that we’re another Mac company that really wants to get some great things out the door. We have ideas and we have plans and we’ll make some noise soon, but for now take a look at this little utility and see if it could be useful to you. If so, great. If not, well, we have more coming so just sit tight.